Background: At first, our aim was to target anybody not speaking out against racism. But as time passed, we noticed a drop in people showing up to protests, and people posting regular content on social media again. We were even reading articles about corporations and influencers hopping on the Black Lives Matter bandwagon while it was still “relevant.” That’s when we finessed our end line to be “Join the movement, not the moment.” To speak directly at people taking their foot off the gas pedal. We wanted to light a fire under people to keep fighting as hard as we have been for the last three weeks. Our goal was to show people, especially White people, that as much as we want to believe equality came in 1964, it’s far from the truth. We want people to confront their privilege, understand it and do something about it. Silence is violence.Click the image below to watch at the CommArts website, and tell me if it doesn't give you shivers. Join the movement, not the moment!
VIDEO: Black Lives Matter
This is a powerful short film that everyone should see. The creators were featured in CommArts HERE. As they say "Set to Michael Kiwanuka’s song “Black Man In A White World,” this short film urges everyone to keep the spirit of the Black Lives Matter movement alive." and:
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