Little Yella riding hood went to visit her Grandma (with a bag full of bagels from Zabar's and a Starbucks Chai Latte) only to discover . . .
A while back, somebody asked if I would talk about my process with promotional postcard mailings. Since I'm using my latest postcard art for IF this week, I thought it would be a perfect time.
I like to use Premium Postcard for my printing. They have no minimum print requirements which means I can send out a very targeted mailing list for less money. They are also run through the US Postal Service, so postage is included in their prices, and I can do everything online, including build my mailing list.
When I'm ready to send my postcards, I just upload my art, click the names I want to mail to, and voila! I do, however, mail myself a proof postcard first. PP uses a coated glossy stock which holds up great in the mail and looks very professional, however, it tends to blow out the saturation of my art. So I usually send a very dummed down version of my art colorwise to get a good result.
I build my postcards in Photoshop and save them as .jpgs to upload.
Here's the front of my latest:
Notice I have my name and contact information on the front. Art Directors will often pin postcards they like to a bulletin board. You never know what could sway an Art Director to hire you over somebody else, so make things easy for them. Include your contact information on the front so they don't have to fumble with your postcard to get in touch with you.
Here's the back of my postcard:
On the back I include my name, relevant title (children's book illustrator), a list of books I've illustrated with the publisher's name and any accolades they've received. I have my website address so they can see more of my art at my online portfolio (this is important and what makes the postcard/website advertsing technique so effective.) I include contact information for me and my agent. The art for this particular postcard is also published in this year's Picture-Book annual, so I included the page number. PP also has room for a small vignette of art - I included the "snout cream" from the bedside table. (This is an actual mailed postcard, so you can see the USPS logo and mailing strip.)
I mail different art out three to four times a year to a mailing list I've pulled together by studying trade magazines and researching online. It's down to a select group of Art Directors and Editors with whom I'd especially like to work.
And that's it! Hope you find this helpful.
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