Have you heard of Cory Doctorow, author of the smash YA, LITTLE BROTHER (2008), and creator of BoingBoing? Well, he's been turning publishing on its head for some time now. And he has a new book coming out, WITH A LITTLE HELP. Once again his marketing approach is ... unconventional to say the least. Of course, that's the point. Read about his marketing strategy for WITH A LITTLE HELP at E-Reads: What Can Publishers Learn from Cory Doctorow? And follow up with the sales progress at none other than Publishers Weekly: Doctorow's Project: With a Little Help.
Whether you agree with his methods or not, you have to pay attention. He's paving new ground.