Give it up for Old Spice and their new ad campaign which is a complete viral HIT. Here's the Old Spice guy on Libraries!
(Thanks to author Tracy Barrett for the heads up.)
And a spin-off which just gets better...
(Thanks to NPR's "Why The Next Big Pop-Culture Wave After Cupcakes Might be Libraries" for the link. And by the way - it's totally worth a read so click on over!)