First there was The 39 Clues - an interactive mystery series for mid-grade readers pulling reading into the next generation with online activities (Read, Collect the Cards, Play the Game, Win the Prizes). Now we have The Amanda Project written by Melissa Kantor, for the young adult set.
I haven't heard any feedback from Scholastic on the public's reaction to 39 Clues yet, but I'm curious. It's been interesting following this next evolution of what a book IS. And here are the first best guesses. I just finished reading The 39 Clues: The Maze of Bones (Book #1) and it was fun - kind of like a Da Vinci Code for kids. So, now we'll see how the teens react to this new kind of "book" as well.