Yesterday I 'attended' the first of a series of webcasts by Greg Pincus of Gotta Book and Mark Blevis of Just One More Book about Social Media and the Book Industry, and I learned a ton. Both are experts in the field and the lineup still has lots to offer in the coming weeks:
September 10: (sorry I didn't tell you before!) Finding the Conversation: Who's talking about you and what they're saying.
September 17: Twitter: More than "What are you doing?"
September 24: Bloggers/Podcasters are People, too: Engaging with the social media community
October 1: Remarkable Uses of the Internet to Promote Books (and the People Behind Them).
You can visit Greg's blog The Happy Accident for more details or go straight to the registration page. And yah - I said "free." Wow!