World Book Night is a charity dedicated to the promotion of literacy and the celebration, sharing and enjoyment of reading amongst teenagers and adults. The first World Book Night was held in the UK in 2011. In 2012 World Book Night will be celebrated in the USA as well as the UK and Ireland on April 23 and will see tens of thousands of givers share the joy and love of reading with millions of non or light readers.The sign up deadline is February 1st - so you'll need to get on this quickly. Go to the World Book Night website to learn more.
I've not heard a lot of press about this - but this its an awesome idea!