From the site: Tom Nissley is a former books editor at Amazon and an eight-time "Jeopardy!" champion. He used his game show winnings to focus on writing full-time and published a book in 2013. When his neighborhood bookstore, Santoro's Books, was up for sale in 2014, he bought it and re-opened as Phinney Books in the Phinney Ridge/Greenwood neighborhoods of Seattle.
This is a quiet, yet groovy little story about a love of books. Click the image to watch the video on Vimeo: