One of the things you have to think about when selecting your color palette is how the light, atmosphere and weather of a place effect color. For example, what colors do you see when you picture London? What colors do you see when you picture Arizona?
This is a spread from "Oscar the Badger" which comes out this November. It takes place in London, a foggy place with lots of rain. The overall feel is muted colors and faded details - lending a slightly more "designery" look.
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