Peter Millet on...
What’s are three things you need to make a memorable book trailer?
Lights, camera and disco…
Well the first two are items traditionally featured in most author-created videos but not necessarily the third one. With my new online trailer for Johnny Danger: Lie Another Day I’ve decided to bring the infectious, finger-wagging disco beats back and help put the boogie into books to create a trailer unlike any other posted this month.
Late last year I completed my second middle grade book and made some notes about scenes that would be interesting to feature in a potential trailer. One of those scenes included a hip hop battle in the Amazon jungle involving spies, deadly warriors, and a man eating anaconda. Taking this concept a step further I decided it would be hilarious to make the world’s first ever one minute author music video for a book.
Usually I would bombard my fellow author friends on Twitter or Facebook with endless updates about my new book and supply millions of reasons why they should be as excited about it as I was. I decided that this time around I would only send one tweet and one Facebook post promoting the title, but that one action would be highly memorable. I also wanted to create a short piece of entertainment that children would enjoy and wish to share with their friends. In my book the hero uses a mixture of Uptown Funk and Gangnam Style dance moves to engage and outwit his adversaries. As pure luck would have it the week we began filming the video, the K-POP artist Psy released a catchy new single and openly encouraged listeners and fans to create their own, comical parody versions of it.
My fate was sealed - I had to be filmed dancing on camera as part of my commitment to the craft of writing.
Obviously I was unable to travel to the Amazon to film the sequence, so I decided to transport myself there via a green screen. For those who are not familiar with green screen technology - it’s simply a process of filming yourself in front of a green background, and then using a computer to remove any traces of the green colour. Effectively what you are standing in front of becomes invisible (the same method weather presenters use standing in front of their imaginary maps on TV). This allows you to be placed anywhere in the world on anything you desire.
Click the image below to learn more about Peter Millet and his latest Johnny Danger novel: